Fashion Blogs losing their essence. Really ?

Warning: Longread and no pictures:-)

Fashion blogging is pretty saturated, this is what we read these days. But I will not dwell on it today.

I am instead compelled to streamline my  thoughts on  the changing environment of the fashion and lifestyle blogging world.

I read a few posts (by Indian bloggers) which talk about how most new bloggers are generic with no distinct taste and style. This made me think on this whole issue of changes that fashion blogging has seen recently and how unfair it is to judge new bloggers in the block for getting the blogging wrong.

Well, I have been an avid blog follower and reader since 2009-2010. I always believed that one thing that made blog -a blog – was the freedom to own it and use it as your creative space. And creative abilities my differ from person to person. NONE of those blogs were anyway meant for making money because, simply put, there was no market AVAILABLE for the blogs.

Back then, those hobbyist bloggers were lucky enough to get a loyal audience who connected with them at a commoner level unlike today when most of them hold celebrity status. Times were simpler and because money was not part of the game, content was more organic  and relevant than what it is now.  These blogs either owned by bored housewife in the USA, Indian students studying abroad, or Indian wives exploring the world of Make-up were still interesting because it was providing us (the audience) an opportunity to be part of someone else’s life,  who appeared to be not any different than us only that they owned a blog and we did not. There was this unique, genuine, powerful connection which later, went on to become the key to success for bloggers in today’s time.

Once the market was established for all those blogs that were connecting to the bigger audiences, there was no looking back. These blogs that started out as a past-time hobby survived all this evolution in the blogging world because they as well evolved with time. And it is only natural that when a certain company sends out a certain product to thousands of those bloggers, the organic content will not be as organic anymore. I mean there is only one way to describe the ingredients in the product right? Also there is a limit to how creative you can get to describe how lush those products are or how beautiful the watch is etc etc…

Interestingly, with the changing norms of fashion blogging, audience also evolved and developed the hunger for utmost vouyeristic consumerism,  plethora of products , glam and gloss of the new monster called-Instagram.

“Instagram is to blog what Junk food is to haute cuisine”- Phashionbug 

I fear that gone are the days when you would have your fan following because people read your blog and connect with you at some level. The aspiring bloggers have no choice but to be out in -almost a lost battle because numbers (of subscription/followers/ collabs) already tag you as successful or not without providing enough ground to the new blogs to establish themselves. So if aspiring bloggers are seeking advice to these old-time bloggers on “How do I start blogging?”, “Any tips on how to increase my numbers?”, “How do I get brands to collaborate with me?”, one must not judge them. This generation of bloggers only know blogging to be about numbers and followers. This is the example that has been set by the old-time bloggers. Followers and collabs are flattering to anyone and everyone and if the newbies are aiming for it, WHY NOT?

It is the “successful” bloggers that have changed the rules of blogging. If you visit any of these bloggers’ Instagram (I have not explored the snapchat world yet, but anyway), you will most likely see pictures of food at some restaurant, slippers that they wear to go to bathroom, pajamas that they sleep on, bag that they use as carry on, makeup that they recently tried, places that they visited past week ….this is nothing but feeding our voyeuristic cravings which are what they are. Also, Instagram runs by the rule of post or perish so of course people are posting every darn thing they can get picture of. I follow many of these bloggers myself and I have no time to read “good content” because easiest interaction in the shortest time I can have is to glance through pics and press “like” here and there.

So if you complain about not having much good content in the blogosphere anymore, it is probably because there is not a big market for it.

The main idea behind blogging is to interact with others, to have an audience and that is what sets it apart from a personal diary. The only challenge is to reach the new audience, which is NOT as easy as it was during the inital boom of blog culture given the readers short attention span,  addiction to be fed by instaposts of a few select bloggers at a time-  and all this gives more power to the number game. Also, the concept of “interaction” has changed over the time. For most of the “successful” bloggers , BTW “numbers” make them successful, if it is not clear already :-)  having followers simply means fan following, most interaction is infact done with brands. You have seen them grow to become the stars of your blogging world and they are now celebrity to you. You feel thrilled to be part of their buisnesses. You are proud of them for what they have achieved, you were with them in their humble beginnings and you now see them becoming stars on their own. It is inevitable to not get influenced by such success stories. They become your inspiration and that is why you ask questions like  “How do I start blogging?”, “Any tips on how to increase my numbers?”, “How do I get brands to collaborate with me?”, simply because you want to follow footsteps of all those you look upto.

However, while all this is still happening, concept of blogging  is also starting to lose its true meaning to the game of numbers and blogging “business”. Top bloggers have followers for a reason, it must be something they are providing to their audience, that makes other people follow them. They are indeed feeding our voyeuristic cravings.

But that should not give anyone the reason to question the upsurge of more and more blogs in the webspace. Fashion blogging has not changed- it is still about running a blog for the love of fashion, what has changed is –  people who ran blogs a few years ago, are now running businesses. So in my opinion,  it is wrong to judge the new bloggers for not being able to provide for distinct flavor or be unique because guess what? It doesn’t matter and why? because there is a difference between humble and genuine blog and big blogging businesses. We must understand that not every blogger wants to become a buiness blogger (or even have the talent or ability to do that). May be some bloggers are keeping their blog just that – a BLOG- a space to interact, share and talk about things that they love.

We must understand that because there are buisness bloggers out there, thanks to the blog culture that started years ago, new bloggers should not be discouraged to pave their own path to whatever goals they may have.

Ombre saree: Chasing the crepe…

Hey all, hope you all are doing great and had a wonderful weekend !

I was not feeling very well last week. I have been working for long hours, which I don’t mind at all but towards the end of the week , I felt extremely exhausted. We had plans to go for hiking, however the plan had to change when I woke up past noon on Saturday:-)

Anyway why am I still caught up in giving you this mundane narrative of my weekend, I should rather be talking about one fun thing I did  and that was to dress up:-). I wanted to put on make-up and wear some good clothes just to make myself feel better. I do that often and the magic never fails to work. Now that I have a blog, I make an effort to take pictures too when I dress up😉

Its a Satyapaul saree once again. It is a very beautiful piece, believe me  you guys, its way more beautiful than it looks here. Very simple yet elegant. It has an “OM” embelishment on the shoulder and rest of its beauty comes from the playful drama of  blue ombre effect and neon contrast. The fabric is “easy-to-drape” crepe, ha ha that rhymes ! Please forgive my laziness as wise idea of ironing my saree did not even cross my mind:-)

Ok so moving on to pictures, do let me know what you think.


Much love,





Sunny weekend and biking goes hand in hand !

Hey there lovely people,

So yes after a rainy week we were blessed with sunny  saturday and what could be a better option than to pick the bikes and go around beautiful winding roads to the countryside.

That is exactly what we did this Saturday, come join me:-)


tasslebag_1white top_1white top 3twirl4whitetop_4

My wearabouts: Top (Zara); Watch (Citizen men’s); Bag (Zara); Shoes (Mango); Cashmere stole (bought from Nepal)

Much love,



My bollywood moments

Ever since I watched our iconic bollywood actress “Sridevi” prancing around in bright chiffon sarees in Switzerland, my young adoloscent years were shaped by many dreams  and most lucid one was of visiting Switzerland and wearing sarees when I grow up. I must count my blessings and be thankful that I am actually living this dream .

My love for sarees is so deep that I even wrote a poem about my most favourite attire in the world.

An ode to ‘Saree’: Six yards of pure grace, elegance and beauty…

Long trail of cloth, one straight single length,
no Zip, no stitch yet oozes vigor and strength!Six yards of grace, draped perfect for the evening,
the elegance untouched, adds ‘femininity’ to the meaning!This humble drape stirring the political motion,
since time immemorial, breaking the rules and the notion!

The shimmer, the glitter and sequins on it,
never overpower the struggles woven within!

The poor, the rich and in the middle,
all of us have worn it to go unbridled!

It marks the beauty of a demure bride,
it tells the tale of prejudice and pride!

It signifies the poise and grace of a woman,
it shapes the curves, for sensuality to loosen!

It covers the beauty with all its layers,
yet oozes the oomph and call for glares!

‘Saree my love ‘ you are the most beautiful attire,
a timeless fashion, which refuses to retire…

Ok now that I have established my love for saree , lets move on to the pictures, shall we?
The saree I am wearing is from Satyapaul, brought from Delhi last year.
Much love,

When was the last time I was here ?

Wow! feels great to be back on this webspace. Can’t believe I was away from blogging  for that many months, its surreal to log on to my blog today:-)

Did I miss blogging ?

Hell yeah I did !

Do I regret being away for this long?

NO, not at all! Life is very different  when you are in the field, away from internet. When luxury  to you  means 100 meters of non-bumpy patch of road, 2 hours of electricity and a  ceiling fan, your outlook gets an overhaul and  you become a part of a very different yet beautiful world. You wake up at 6, start your day at 7, come back all tired and sweaty,  gulp down your dinner and call it a day  to start a new day tomorrow with four things by your side-  work plan, work  focus, hope  and smile:-)

take a break2

childhood3jpghappy and busy at work

Now that I am back from the field, I sure have missed all the amazing posts fellow bloggers must have created, I have missed all the conversations floating around in the blogging world, but I believe its not too late to go back and start from where I had left:-) isn’t it?



Random Mix: Duty Free Haul+ Midi Skirt fever

Hello my lovelies  !

Hope you all are doing great! I am writing this post from Hanoi, Vietnam! YAY!!!!!! I am here for work purpose but will make sure I get to explore the city and the sorroundings during weekends. Looking forward to sharing my experience from here, and if you have some recomemndations on Hanoi please please please share them with me:-)

On my way to Hanoi, I splurged on some luxury products that I had been eyeing for a long time. I felt I must reward myself for being a good hardworking girl who has  super-long months of fieldwork ahead of her in a rustic place, where she will only wear dust and more dust and walk for hours and hours to collect the data for PhD so much so that the feet will have callouses and blisters, skin would be sun-burnt and hair would have perfect roughness to make rope out of them and her own family would disown her in the first glance just because she looks like a female Mowgli :-)  No exaggeration there , last field season was just like that girls ! So to motivate myself, I justified my splurge, please don’t judge me😦



Because I struggled all my adult life with acne and acne scars and random skin allergies and what not, I always gravitate towards skincare products. I had been investing my hard-earned money on serums lately and can already see the dramatic difference those God-sent serums have made on my skin. My current favourite is Advanced Night Repair from Estee Lauder. I don’t know for you guys but, my skin literally tells me that its time to change the product- its strange that I cannot use one particular serum for too long. As in I have to give it a break, keep it safe for future use and bring out another one for a few weeks. So far I have been very happy with the results I got from Midnight recovery serum from Kiehl’s and Double serum from Clarins. Also at one point I used a Vitamin E serum from Annemarie Börlind, and Genefique from Lancome– was super happy with the results. But for the longest time I was looking for SK-II Facial Treatment Essence. The reviews for this one on internet are very intriguing.  This is by far the most expensive purchase ever for me on skin care. However at the Frankfurt airport I got the best deal ever. I got two bottles of this gem- each 215 ml at a very discounted price. I could not stop myself from bringing this baby home. I have been using it since last 4 days, too early to pass a judgement on this, might do a full review in future but for now I am super happy to add SK-II Facial Treatment Essence in my skincare routine.

I also bought the Mission perfection Serum from Clarins , which is a dark spot corrector that evens out the skintone and give that healthy radiance. It smells subtle and heavenly .

I also splurged on lipsticks, one from Chanel -Rogue Allure Velvet in no 102 and the other one is from YSL- Rouge Volupte in no 45. They are both gorgeous shades. Love the formula for Chanel more than the YSL one mainly because I love matte formula more than glossy. Packaging for each one is so glam and gorgeous. They both smell fresh and nice. The YSL one has a spf 15 in it, which I like but becuase it is an oil tint (about 65% is oil) a lipliner is a must for this one. About the longevity- well by the end of the day I did feel that my lips were still tinted but for sure I could see that the YSL one was not as long lasting as the Chanel one . I think its becuase of the glossy texture which runs out sooner than the matte one. Both are buildable although they are opaque to start with. The feel is super luxurious and why wouldn’t be ?  I infact wanted a solitaire free with my purchase, good thing is that at least I got a 25 Euro discount in the end😉

And the last pick was this beautiful Sunkissed ribbon Blush from Chanel. Its from their spring/summer 2016 collection. I had been using the one from Dior and thought that was nice and everything but this one from Chanel is breathtakingly beautiful. It smells delicious and glides on the cheeks so beautifully. I was awestruck the first time I used it and still am. Its pure luxury of course but little goes a long way and I am sure I will not be able to hit the pan on this before a few seasons come and go by.

So that’s that. Now I leave you with a few outfit pictures. I have not had the time to click new outfit pictures because of work and travel. What I am sharing with you guys today is a simple outfit I styled back in January  but never got around posting them because of the pathetic picture quality. I apologoize for that but I hope you like the style.


My Wearabouts: Midi Skirt (Zara); Shoes: Zara- they are in blue velvet, its crazy how one looks different than the other :-): Kimono-style Top: Mango; Watch : Junkers (Men)

Wish you all a lovely  weekend, stay happy – stay blessed my dear friends !




Flared Jeans: How to Style

There is no doubt that our generation has seen communication technology to grow by leaps and bounds but have you ever wondered how fashion and style had been crossing borders way more faster than any thing else even at the time when we were restricted to just one national television channel. When the West was celebrating bouffant hairstyle in the 60s, we had our own mothers in the East following the trend by puffing out and teasing their hair because that was the in-thing  during that times.

Another such rage was the Bell-bottoms (Flared pants). It is safe to say that this particular style has seen more than three generations and is still lingering around, not as popular as it was in the 70s, but guys we have to give it up for the Flared pants to stand tall through times.

Ever since I saw a picture of Jennifer Lopez rocking those flared denims with crop top, I was itching to style them in my own way. Luckily, the sales were still on and I found a pair of my own flared jeans at Esprit.  I may have compromised a little on the color because it was probably the last piece remaining but the fit and comfort of this pair makes it a worthy purchase. I will trim the length for my everyday wearing purpose, but for styling purpose I wore them with high heels !

I styled flared jeans in four different ways and lived the 70s for a little while. The weather outside had been crazy bad for the outfit posts so I had to shoot in the Garage! Can you tell how excited I was to share the post with you guys, did not even wait for the weather to clear up :-)

  1. Teaming the flared jeans with hand-knitted sweater





2. Good old plaid shirt and flared jeans


3. Loose Jacket with Flared Jeans


4. Going Ethnic with Flared Jeans



My Wearabouts: Jeans: Esprit;  Yellow bag:Esprit; Ethnic Jacket: Ritu Kumar; Watch: Tissot (Men)

Hope you liked my styling, wishing you all goodtimes !

Stay blessed and be happy:-)